NEW Dove Damage Therapy Takes Care of Damage So You Don't Have To
Hair is damaged on a daily basis. Washing, brushing, curling and bleaching can cause damage both to the interior and exterior of the hair, which can cause it to look dull, split and eventually snap. While many women know and understand this, they are simply not willing to sacrifice the style they love for the sake of their hair's health. Now they don't have to...
Introducing NEW Dove Damage Therapy; a reassuring range that helps takes care of hair damage, leaving you to enjoy your favourite styles, guilt free and without the worry of damage.
The new range is formulated with a Micro Moisture Serum to work on the tiniest chips and cracks on the hair's surface and patented Fibre Active technology that identifies areas of damage and penetrates deeper into the hair shaft in order to restore and strengthen it from the inside out. In fact, the breakthrough combination helps to internally restore hair and prevent breakage for up to 95% fewer split ends.
The range comes in sleek, white packaging and features five shampoos and conditioners designed to care for different types and levels of damage - Intensive Repair, Colour Care, Dry Repair, Heat Defence and Daily Moisture - as well as two Daily Treatment Conditioners and a Heat Defence Mist. New to the range is Dove Damage Therapy Overnight Treatment, which delivers one month's worth of protein loss in just one night, helping to restore hair strength and resilience while you sleep.
How Dove Damage Therapy's Surface and Interior Technologies work:
While many shampoos and conditioners are designed to work on the surface - filling in the small chips in the cuticle to help leave hair feeling smooth and shiny - damaged hair may need more.
Fibre Actives are small molecules that provide surface and internal repair. They penetrate porous hair to restore bonds between proteins in order to help the hair regain its original structural integrity. The result? Hair is left strong, repaired and resilient to future damage.
Fibre Actives are found in Dove Damage Therapy Intensive Repair Shampoo and Conditioner, Overnight Treatment and also Daily Treatment Conditioner - Intensive Repair.
The Micro Moisture Serum consists of millions of tiny conditioning droplets which spread across the hair surface to fill in the cracks and chips in the hardest-to-reach areas of damage, so the hair shaft can be repaired evenly, leaving hair feeling smooth, natural and light.
Ruth Muller, Research & Development - Dove, said: "Following two years of product development, we developed the breakthrough Fibre Active technology to penetrate the hair shaft and strengthen strands from deep within. It's a lightweight formulation that doesn't just work on surface damage, like many other products on the market, but also helps restore and strengthen hair from the inside out."
Damage Rating: Intense
Symptoms: Split ends, breakage or colour faded
Dove Damage Therapy Intensive Repair Overnight Treatment
Night time provides the perfect opportunity to intensely revive your hair from within while you sleep.
Contains Fibre Actives to deeply penetrate damaged hair throughout the night to actively replenish proteins and restore strength.
Features a Micro Moisture Serum to nourish and seal each hair strand from root to tip.
Dove Damage Therapy Intensive Repair Overnight Treatment 120mL
Dove Damage Therapy Intensive Repair Shampoo and Conditioner
Hair can be damaged on the inside and outside, making it weak, porous and more prone to breakage.
Contains Fibre Actives that are proven to penetrate deep inside to help restore and strengthen hair from within
Features a patented Micro Moisture Serum to nourish hair from root to tip and seal lifted cuticles to help protect against future damage.
Dove Damage Therapy Intensive Repair Shampoo and Conditioner:
300mL, 700mL.
Dove Damage Therapy Colour Care Shampoo and Conditioner
Colouring can cause damage to hair and damaged hair struggles to retain colour.
Contains a patented Micro Moisture Serum that nourishes the hair surface to help lock in colour
Helps leaves hair with vibrant colour that lasts without weighing hair down
Dove Damage Therapy Colour Care Shampoo and Conditioner: 300mL.
Dove Damage Therapy Daily Treatment Conditioner - Intensive Repair
An intense repairing conditioner for extra damaged hair.
Contains a treatment with Fibre Actives to penetrate the hair shaft to help restore and strengthen hair from within
Features a conditioner with Micro Moisture Serum to seal lifted cuticles and protect hair from damage
Dove Damage Therapy Daily Treatment Conditioner - Intensive Repair: 130mL,.
Damage Rating: Medium
Symptoms: Rough or brittle hair
Dove Damage Therapy Dry Repair Shampoo and Conditioner
When hair is damaged, it can lose its moisture everyday. That's why it feels rough and dry with uncontrollable fly-aways and static.
Contains a patented Micro Moisture Serum that effectively nourishes hair to bring back its moisture
Leaves hair looking healthy, soft and smooth without weighing it down
Dove Damage Therapy Dry Repair Shampoo and Conditioner: 300mL.
Dove Damage Therapy Daily Treatment Conditioner - Dry Repair
An intense nourishing conditioner for extra dry hair.
Features a nourishing conditioner with Micro Moisture Serum to bring back essential moisture
Dove Damage Therapy Daily Treatment Conditioner - Dry Repair: 130mL.
Dove Damage Therapy Heat Defence Shampoo and Conditioner
Heat styling appliances can reach 180°C and damage essential proteins in the hair.
Contains a patented Micro Moisture Serum which builds a protective shield around the hair fibre to help your hair defend against high temperatures from heat styling
Leaves hair protected and ready to style everyday without weighing it down
Dove Damage Therapy Heat Defence Shampoo and Conditioner: 300mL.
Dove Damage Therapy Heat Defence Protect and Shine Mist
A lightweight heat activated mist to help defend the internal structure of hair from the damaging effects of blow dryers, flat irons & curling irons.
Dove's patented Micro Moisture Serum contains "Heat Shield" technology to protect and strengthen hair from damage caused by frequent heat styling
Designed to be used before any form of heat treatment, so if you blow dry and then straighten, you'll need to use it before each stage of styling
Dove Damage Therapy Heat Defence Protect and Shine Mist: 150mL.
Damage Rating: Light
Symptoms: Tired, dull, frizzy
Dove Damage Therapy Daily Moisture Shampoo and Conditioner
Daily wear and tear can cause early signs of damage, leaving healthy hair vulnerable, dry and dull if unprotected.
Contains a patented Micro Moisture Serum which builds a protective shield around the hair fibre to help your hair defend against daily aggressions that cause dullness
Leaves hair healthy and looking shiny throughout the day
Dove Damage Therapy Daily Moisture Shampoo and Conditioner:
300mL, 700mL.
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