Thursday, January 27, 2011

Cosmetic of L'Oreal

L'Oreal company world famous and rightfully is considered one of the largest companies, which carry out cosmetic. The assortment of the cosmetic Of l'Oreal is enormous, special attention is paid to the means for the maintenance of hair, the decorative cosmetic, the means for the maintenance of face and body, to sun-protecting withdrawal. The central office of company is found in France, in the Parisian suburb [Klishi]. Cosmetic under the stamp of L'Oreal is produced since 1907. Famous advertising slogan “indeed you this are worthy!” it became the residency card of company. 


At the beginning of 20 centuries young French chemist Eugene [Shueller] promised to his wife to present the best in the world paint for the hair. The fact is that its wife spoiled her beautiful hair with poor quality paint. Family giving so says. Arrogant chemist held in control his promise and already in 1907 established cosmetic company, paint for the hair became the first output. It is not surprising that after the century precisely of means for the maintenance of hair occupy the leading positions in the assortment of the cosmetic of L' Oreal. First of all, it is worthwhile to note paints for the hair. Because of constant improvements they are suitable both for the professional use in the salon and for the independent domestic application. Shampoos, balsams, conditioners are intended for the maintenance of the hair of different types, and packing means reliably fix any, even most intricate hair-do. Among the professional means for the maintenance of hair are separated Kerastase, Matrix, Redken. They are used in the work by barbers; however, it is possible to acquire them, also, for the domestic use, most frequently these means are extended through the salons of beauty.

Assortment of the means of the decorative cosmetic of L' Oreal is wide and diverse, here there is all necessary for the creation spectacular [makiyazha]. From the novelties of this season it is possible to note the palette of star of secrets, which [vizazhisty] of L' Oreal created under the [opredelennyy] color of eyes and skin. For the larger convenience all means for [makiyazha] placed into one palette on the form the resembling small book, which is very convenient. To blonds with the dark-blue eyes and the bright skin of L' Oreal proposes the peach nuance of rouges, the pomade of color of riche of pink color and trio of shadows for the eyes with the nuances of white with gold, flickering pink- beige, sparkling black. For the brown-haired women with the tender semi-transparent skin and the gray eyes will approach pink rouges, the pomade of the color of pink orchid, the brown and pink sparkling shadows for century. To [bryunetkam] with the dark-comlexioned skin and the dark- hazel eyes they selected the rouges of brown color, the pomade of caramel nuance, shadow for century from the dark gray to the pink- brown nuance.

First sun-protecting means from L' Oreal appeared still in 1935. This was milk Of ambre Of solaire. With the time of L' Oreal improved means of protection from the sun and at present proposes not only milk, but also different creams, [sprei]. The level of the protection of the skin in such products varies from SPF 10 to SPF 50+. This means that by employing these means it is possible to light up not only on the shore quiet creek, but under the more extreme conditions it is, for example, high in the mountains or in the tropics. Among the sun-protecting cosmetic of L' Oreal is means for the protection of children's and ripe skin.

Any woman can find in the cosmetic of L' Oreal are all, which by it is necessary for the care of its appearance. Production of L' Oreal is distributed in the different directions of the market: there is masses -[market], professional lines, the cosmetic of the class of luxes, pharmaceutical cosmetic. In any cosmetic store it is possible to acquire the production of mass use, so that called of the masses -[market]: L' Oreal of paris, Garnier, Maybelline. These means are popular and accessible on the price. Only in the drugstores of [prodaetsya] the cosmetic of vichy, La of rochay-Posay, Inneov. In [butikakh] is represented the [lyuksovaya] cosmetic of biotherm, Ralph of lauren, Lancome, Helena of rubinstein.


Companies of L' Oreal belong cosmetic firms and stamp throughout the world. Yearly the company of L' Oreal spends 3% of its incomes on scientific research, records new patents and improves its own production. 13 scientific research centers, 42 plants, 17 international stamps, firm stores in 150 countries of world - this is all L' Oreal. The market value of company comprises more than 50 billion Euros.

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