Cosmetics Wella Professional: Magnificence on a professional level

The concept of the German brand Wella AG, which specializes in the production of hair care products, stated verbatim: "Working with the hair - the cause of our lives and we are ready to unite people, passion for what concerns the hair". Cosmetics Wella Professional has long been the headliner of the company, and it does not limit the release of Super efficient care products. The range of the brand is a special equipment for hairdressing tools, educational literature.

The company Wella AG was founded in 1880, and manufacturer of professional hair cosmetics began purposefully engaged only in the seventies of the XX century, after the invention kritozana - a unique substance that can protect hair from damage during dyeing. Actually, if there was a series of cosmetic and Wella Professional, intended primarily for use in salons.

In the eighties of the twentieth century the company Wella AG began the policy of mergers and acquisitions: it has sought to join a leading European brands of exclusive cosmetics. So she has won an impressive package of shares of such commercial enterprises as Gucci, Mexx, Naomi Campbell, Ghost and many others. One good absorber of acquisitions the company was "Londa", but soon she Wella took place in the group Procter & Gamble. However, the philosophy of the German hairdressing brand is practically not affected, and a series of cosmetic Wella Professional still occupies a leading position.

Features of the professional hair cosmetics
 
In the professional line usually get all the advanced development of cosmetic companies, and then, to the extent of obsolescence, they become property of the mass consumer. As a rule, professional hair care products differ from conventional higher degree of concentration and a more pronounced effect. Selection of such funds is always very individual, and it is better to do with the help of a specialist.
 
For example, professional hair dye, which produces a large quantity and brand of Wella AG, gives a bright shock of hair and intense color. In a series of Wella Professional contains both natural and unusual fashion colors - at the expense of their mixing stylists sometimes achieve stunning effects.
 
The composition of professional shampoos from Wella is the set of active components and mandatory - conditioning additives that give hair opulence and suppleness that facilitate combing and do not allow accumulation of electric charges. These shampoos are successfully meeting and function of the additional supply of hair, especially bad, because they include ingredients such as proteins, ceramides, vitamins and minerals, natural plant extracts and oils. It was on a professional level for the first time created a need for shampoos that take into account peculiarities of a particular type of hair: dry, oily, weak, split, dyed and so on.