Perfume makers are looking to infants as a "new market."

                Yep, baby perfumes exist alright. There is more than one brand out there, but for the sake of brevity, let's talk about Johnson & Johnson's Baby Cologne.

                Here's how Johnson and Johnson describes their product:

                JOHNSON'S® Baby Cologne has a gentle, fresh fragrance with a pleasant combination of floral and citrus hints. It leaves your baby smelling clean and fresh. This clinically proven mild formula is alcohol free, making it just right for your baby's delicate skin.

              So what's so bad about putting perfume on a baby - aside from the fact that I think we can all agree that that is WEIRD.

              Well, I took a quick look at the ingredients because I was sure they'd be 100% safe - especially since this stuff is meant to be used for "your baby's delicate skin."

Water, Polysorbate 20, Trideceth-9, PEG-40 Hydrogenated Castor Oil, Fragrance, Sodium Benzoate, Phenoxyethanol, Citric Acid, Propylene Glycol, Tetrasodium EDTA, Simethicone, Ext. Violet 2, Blue 1

          Yikes. Not so safe after all. For a quick snapshot of how hazardous most of these ingredients are, click here for the analysis.

          The fact that Johnson and Johnson and other companies are marketing totally unnecessary and clearly hazardous products like baby perfume to parents who may not realize the toxicity of the products they are buying is unethical and shameful.

          Johnson & Johnson has some explaining to do. I'd like to know what they have to say for themselves. Perhaps if they'd just put a "poison" warning on the baby cologne, we'd call it fair. But their product description reads with phrases like "Clinically proven mild and gentle" and they encourage parents to "use JOHNSON'S® Baby Cologne anytime you want to give your baby a clean, fresh scent."

          Do they think we're stupid? Do they think we're going to sit back and let them sell us products that we don't even need and that contain carcinogens and hormone-disrupting chemicals and then PAY them for their toxic crap?

          Really, J&J, you just had a big old conference bringing together mommy bloggers right? Did you talk about the fact that your company is selling toxic baby products? Perhaps we can do a breakout session on that at your next event. I think I can find a few mommies that would like to attend to hear what you have to say. In the meantime, I'd like to propose a boycott on all of your products. Readers, if you'd like to show your support for this idea, please leave a comment and tell Johnson & Johnson what you think.